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Why start a golf brand?<\/h2>

Lockwood was created to inspire confidence stepping onto a course for the first time. Between 3 colleagues at Kitlocker, we used our expertise of graphic design, marketing, and product development to create a range of product that instils confidence in players.<\/p>

The original concept for the brand is that of Oli Brierley, Head of Marketing at Kitlocker.com<\/a>. Having newly adopted the sport, he'd graduated from municipal courses to private, these courses had more traditional dress codes which his friends weren't familiar with. He sat back, and watched on as his friends began discussing what to wear. It became quite clear that their understanding of golf apparel was limited, and they couldn't immediately find suitable apparel. And in that moment, a brand was born.<\/p>

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The Story Behind Our Premium Golf Clothing Brand<\/h2>

Lockwood Golf Apparel was created to inspire confidence for golfers stepping onto a course for the first time. Our team combined expertise in graphic design, marketing, and product development to create a range of stylish golf attire that meets traditional dress codes while helping players feel confident and look their best.<\/p>

The original concept for our golf clothing brand came from Oli Brierley, Head of Marketing at Kitlocker.com<\/a>. As a new golfer himself, Oli noticed his friends struggling to find appropriate golf wear that satisfied private club dress codes. It became apparent that many players had limited understanding of quality golf clothing requirements, creating a barrier to entry for the sport. In that moment, our premium golf apparel brand was born.<\/p>

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